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Promotion of Mobile Apps

ASO is the process of optimizing your application for app stores such as the App Store and Google Play. We will help you improve the visibility and rating of your app using advanced methods and technologies.

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How the System Works
1
Keyword Research

Keyword
selection

2
Optimizing Images and Videos

Informative
screenshots, icons.

3
Working with Reviews

Informative
screenshots, icons.

4
Monitoring Competitors

Informative
screenshots, icons.

How We Promote
Mobile Applications
01 Case Increasing Organic Installs of a Utility. The application had low visibility in the App Store and limited organic growth.
Keyword Analysis in App Store and Google Play:

We conducted research using Apptweak, identifying low-competition keywords such as "PDF scanner free" and "mobile printer."

Metadata Optimization:

We added these keywords to the title and description. The subtitle became more functional: "Fast PDF scanner with cloud export."

Improving Visuals:

We updated the screenshots: added step-by-step instructions and examples of document scanning.

Result:

Organic installs increased by 25%. Conversion from page views to installs grew by 18%.

02 Case Increasing Installs of a Sleep App. The app faced high competition in its category and insufficient conversion from views to installs.
Updating Keywords:

We added popular queries such as "nature sounds," "relaxing music," and "white noise for sleep." Localization was done for English, Spanish, and German.

Visual Redesign:

We updated the screenshots focusing on key features: a variety of sounds, a sleep timer, and a user-friendly interface.

Result:

Organic installs increased by 45%. Conversion from search traffic grew by 15%.

03 Case Increasing Parcel Tracker Installs via ASA (Apple Search Ads) The parcel tracking app needed increased visibility through App Store advertising with minimal costs.
ASA Campaign Optimization:

We set up ads for brand keywords of major postal services (DHL, UPS, USPS). We added category-based campaigns, such as "track package" and "tracking number."

A/B Testing:

We tested various headline and description options. The most effective one included "Convenient international parcel tracking."

Budget Optimization:

We focused the budget on highly effective keywords with a low cost-per-click.

Result:

Installs increased by 30% after 2 months. Cost per install (CPI) decreased by 15%. Conversion from clicks to installs increased by 20%.

About the Company

We are a team of professionals in mobile marketing and app promotion. Our experience includes successful cases of increasing organic installs, optimizing metadata, and creating effective advertising campaigns. We use modern tools and analytical approaches to provide our clients with stable growth and high visibility of their products. We work with projects of any complexity, focusing on results.